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Privacy Policy

AWARE.AI PRIVACY POLICY

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Effective Date: September 2, 2026
Last Updated: October 13, 2026

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Aware.ai, Inc. (“Aware.ai,” “Aware,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you use our websites, mobile applications, web applications, communications services, artificial-intelligence-enabled features, and related products and services (collectively, the “Services”).

Our Services may be offered under the Aware.ai, Aware Care, Aware Motherhood, or another Aware-branded or participating-care-organization-branded experience.

By accessing or using the Services, you acknowledge the practices described in this Privacy Policy.

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1. ABOUT AWARE.AI

Aware.ai provides technology designed to help individuals, families, supporters, and care organizations stay connected during healthcare journeys where ongoing support between care encounters may be helpful.

Depending on the particular program or organization through which you use Aware, the Services may support:

  • maternal, pregnancy, and postpartum care;

  • procedure and recovery care;

  • chronic or complex care;

  • educational information and resources;

  • communication with care teams;

  • secure messaging;

  • care navigation;

  • AI-assisted guidance;

  • human-support and escalation workflows;

  • care-related timelines and milestones;

  • community or support experiences;

  • engagement tracking; and

  • organization-level insights.

Aware may work with hospitals, clinics, medical practices, doulas, community organizations, health plans, care organizations, and other organizations (“Participating Care Organizations”).

When you access Aware through a Participating Care Organization, that organization may have its own privacy policies, notices, practices, and legal responsibilities.

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2. INFORMATION WE COLLECT

We may collect information directly from you, automatically through your use of the Services, from Participating Care Organizations, and from service providers or other permitted sources.

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A. Information You Provide

Depending on how you use the Services, you may provide information such as:

  • name;

  • email address;

  • telephone number;

  • date of birth;

  • account credentials;

  • profile information;

  • preferred language;

  • demographic information you choose to provide;

  • pregnancy or postpartum information;

  • care journey or treatment information;

  • appointment, procedure, delivery, or recovery information;

  • questions, concerns, needs, symptoms, experiences, or feelings you choose to describe;

  • messages and communications;

  • voice input or transcripts;

  • photographs, documents, or files;

  • support preferences;

  • information about family members, caregivers, or supporters;

  • survey responses;

  • feedback;

  • communication preferences;

  • notification preferences;

  • consent records; and

  • other information you choose to provide.

We may also collect information that you provide when you contact Aware for support or otherwise communicate with us.

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B. Information Provided by Participating Care Organizations

If you access Aware through a Participating Care Organization, we may receive information necessary to provide or configure your experience, including:

  • name and contact information;

  • program enrollment;

  • assigned care-team members;

  • pregnancy or expected delivery information;

  • appointment or procedure dates;

  • care pathway information;

  • program eligibility;

  • care milestones;

  • resources associated with your program; and

  • other information the organization is authorized to provide.

The specific information provided will depend on the applicable program and the relationship between Aware and the Participating Care Organization.

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C. Communications Information

We may collect information associated with communications made through the Services, including:

  • secure messages;

  • message timestamps;

  • sender and recipient information;

  • delivery and read status;

  • support requests;

  • notification preferences; and

  • communication metadata.

SMS notifications are generally designed to direct users back to a secure Aware experience rather than include detailed sensitive health information in the SMS message itself.

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D. SMS AND MOBILE MESSAGING INFORMATION

If you use SMS functionality, we may process information including:

  • mobile telephone number;

  • SMS program enrollment;

  • consent status;

  • date, time, and source of consent;

  • opt-out status;

  • delivery status;

  • messaging activity;

  • HELP or STOP requests;

  • message metadata; and

  • information reasonably necessary to provide, administer, secure, or troubleshoot the messaging service.

Mobile information, including SMS opt-in data and consent, will not be shared with third parties or affiliates for their own marketing or promotional purposes.

We may disclose SMS-related information to service providers, telecommunications providers, infrastructure providers, and Participating Care Organizations only as reasonably necessary to provide, operate, secure, maintain, or support the applicable messaging service or as required by law.

Consent to receive one type of SMS message does not constitute consent to receive a separate SMS program or marketing messages.

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E. Information Collected Automatically

When you access or use the Services, we may automatically collect certain technical and usage information, including:

  • IP address;

  • browser type;

  • operating system;

  • device type;

  • device identifiers;

  • application version;

  • pages or features accessed;

  • dates and times of access;

  • session activity;

  • referring URLs;

  • crash information;

  • performance information; and

  • other technical or usage data.

We may use cookies, local storage, analytics tools, or similar technologies for authentication, security, functionality, analytics, performance, and user preferences.

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3. HEALTH AND OTHER SENSITIVE INFORMATION

Some information processed through Aware may be sensitive and may relate to:

  • pregnancy;

  • postpartum experiences;

  • physical health;

  • emotional or mental wellbeing;

  • procedures;

  • treatment;

  • recovery;

  • symptoms;

  • medications;

  • care needs; or

  • communications with care teams.

We use this information only for purposes reasonably related to providing, operating, supporting, securing, or improving the Services, fulfilling obligations associated with Participating Care Organizations, complying with applicable law, or as otherwise described in this Privacy Policy.

Aware does not sell users’ health-related information.

Aware does not sell SMS opt-in information or SMS consent data.

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4. HOW WE USE INFORMATION

We may use information to:

  • create and manage user accounts;

  • authenticate users;

  • provide and personalize the Services;

  • communicate with users;

  • facilitate secure communication;

  • provide relevant educational materials and resources;

  • provide resources made available by Participating Care Organizations;

  • support care navigation;

  • provide AI-assisted information and guidance;

  • facilitate configured human-support or escalation workflows;

  • support care-related timelines or milestones;

  • deliver transactional notifications;

  • administer SMS messaging programs;

  • maintain account and platform security;

  • prevent fraud and unauthorized access;

  • provide customer support;

  • troubleshoot technical issues;

  • understand how the Services are used;

  • evaluate engagement and program activity;

  • improve functionality and user experience;

  • develop and improve features;

  • fulfill contractual obligations;

  • comply with applicable laws;

  • investigate suspected misuse;

  • protect the rights, safety, and security of users, Aware, Participating Care Organizations, and others; and

  • otherwise operate the Services.

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5. ARTIFICIAL INTELLIGENCE AND AUTOMATED PROCESSING

Aware may use artificial intelligence, machine learning, natural-language processing, voice-processing technologies, or related technologies as part of the Services.

These technologies may help:

  • understand user questions, statements, or expressions;

  • identify relevant context or intent;

  • retrieve relevant information or resources;

  • generate AI-assisted responses;

  • summarize information;

  • recommend relevant resources;

  • support routing or escalation workflows;

  • organize information;

  • support communication; and

  • help Participating Care Organizations understand engagement or support needs.

Depending on the feature, AI processing may include your check-in recordings and transcripts, first name, selected support topics, survey preferences, and relevant care-program or recovery information. Community posts, comments, and messages submitted for translation may also be processed. This content may contain health or emotional-wellbeing information. We use these inputs to generate support responses, summaries, resources, tasks, translations, and personalized music. Section 6(B) identifies the providers receiving this information and their processing purposes.

Before sending personal information to a third-party AI service, we explain within the app what information will be sent, identify the provider receiving it, and request your explicit permission. If you decline, we do not send your information for that processing. Accepting our Terms of Service or acknowledging this Privacy Policy does not replace that permission.

Aware may maintain records associated with AI interactions as reasonably necessary to provide the Services, maintain security, troubleshoot issues, evaluate quality, and improve functionality.

AI-assisted information is not a substitute for professional medical advice, diagnosis, treatment, or emergency services.

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6. HOW WE DISCLOSE INFORMATION

We may disclose personal information in the circumstances described below.

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A. Participating Care Organizations

If you use Aware through a Participating Care Organization, information may be available to authorized members of that organization as necessary to provide the applicable care, communication, support, or program experience.

The information available to a Participating Care Organization may depend on:

  • the organization’s configuration;

  • user roles and permissions;

  • care-team assignments;

  • program requirements;

  • organizational workflows; and

  • applicable law.

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B. Service Providers

We may disclose information to vendors and service providers that help us operate the Services, including providers of:

  • cloud infrastructure;

  • hosting;

  • authentication;

  • security;

  • communications;

  • SMS and telecommunications;

  • analytics;

  • customer support;

  • software development;

  • artificial-intelligence infrastructure; and

  • other technical or operational services.

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AI and voice-processing providers:

Amazon Web Services, including Amazon Bedrock: processes applicable text inputs described in Section 5 to generate AI responses, summaries, translations, and other content. These inputs may include check-in transcripts, first name, selected support topics, survey preferences, relevant care-program or recovery information, and community posts, comments, or messages submitted for translation.

 

Google Cloud: receives voice recordings for transcription and generated response text to produce spoken playback. The recordings and response text may contain personal, health, or emotional-wellbeing information.

 

Mureka: when song generation is enabled, receives generated song titles, lyrics, and musical instructions. In personalized mode, these may include your first name and reflect information from your check-in.

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These providers may process information only as reasonably necessary to provide their services to Aware and subject to applicable contractual and legal requirements. Our service providers process personal information under applicable service agreements and data-processing terms that restrict data use and establish confidentiality and security obligations, providing protections consistent with those described in this Privacy Policy.

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C. At Your Direction or With Your Consent

We may disclose information when you direct or authorize us to do so, including when you choose to involve:

  • a family member;

  • caregiver;

  • supporter;

  • healthcare provider;

  • care organization; or

  • other authorized individual.

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D. Legal, Security, and Safety Reasons

We may disclose information when reasonably necessary to:

  • comply with applicable law;

  • respond to valid court orders, subpoenas, warrants, or other lawful process;

  • respond to lawful governmental requests;

  • enforce our agreements;

  • investigate fraud, misuse, or unauthorized activity;

  • protect the safety or rights of users or others;

  • maintain the security of our systems; or

  • respond to circumstances where disclosure is permitted or required by law.

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E. Business Transactions

If Aware is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

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F. Aggregated or De-Identified Information

We may use or disclose information that has been aggregated or de-identified so that it does not reasonably identify an individual.

This may include aggregate or de-identified information regarding:

  • engagement;

  • resource utilization;

  • support needs;

  • program activity;

  • communication patterns;

  • service-interest trends;

  • care-related trends; and

  • other population-level insights.

We will not attempt to re-identify properly de-identified information except where permitted by applicable law.

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7. WHAT WE DO NOT DO

Aware does not:

  • sell users’ health-related information;

  • sell SMS opt-in information;

  • share SMS opt-in data or consent with third parties or affiliates for their own marketing or promotional purposes;

  • intentionally publish private care-team communications;

  • intentionally include detailed sensitive health information in routine SMS notifications;

  • permit advertisers to target users based on private healthcare conversations within Aware; or

  • treat consent to one SMS program as consent to a separate marketing or messaging program.

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8. SMS AND MOBILE MESSAGING PRIVACY

Aware may operate separate transactional SMS programs.

OTP and Verification Messages

These messages may be used for:

  • telephone-number verification;

  • registration;

  • login;

  • multi-factor authentication;

  • account recovery; and

  • other account-security or verification functions.

Secure Message and Account Notifications

Users may separately choose to receive SMS notifications regarding:

  • new or unread secure messages;

  • account activity;

  • care-program activity; or

  • other transactional activity.

These notifications are generally intended to alert users that information is available within Aware and may require the user to sign in to view the underlying information.

Consent to one SMS program does not constitute consent to another SMS program or to marketing communications.

You may opt out of recurring SMS notifications by replying STOP to the number that sent the message.

Additional information regarding our SMS programs is available in our Terms of Service.

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9. COOKIES AND ANALYTICS

Aware may use cookies, local storage, analytics tools, and similar technologies to:

  • authenticate users;

  • maintain sessions;

  • remember preferences;

  • secure the Services;

  • understand product usage;

  • measure performance;

  • troubleshoot errors; and

  • improve functionality.

You may be able to restrict certain cookies or similar technologies through your browser or device settings.

Disabling certain technologies may affect the functionality or availability of portions of the Services.

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10. DATA SECURITY

Aware uses administrative, technical, and organizational safeguards designed to protect personal information.

Depending on the applicable system and information, safeguards may include:

  • encryption;

  • authentication;

  • access controls;

  • role-based permissions;

  • secure infrastructure;

  • system monitoring;

  • logging;

  • incident-response procedures;

  • employee and contractor access restrictions; and

  • contractual protections with service providers.

No electronic system, storage method, or transmission method can be guaranteed to be completely secure.

Although we take steps designed to protect information, we cannot guarantee that unauthorized access, acquisition, use, loss, or disclosure will never occur.

Where required by applicable law, we will provide legally required notifications regarding qualifying security incidents.

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11. DATA RETENTION

We retain personal information for as long as reasonably necessary to:

  • provide the Services;

  • maintain accounts;

  • support applicable care or organizational programs;

  • fulfill contractual obligations;

  • maintain appropriate operational and security records;

  • comply with applicable law;

  • resolve disputes;

  • investigate misuse;

  • enforce agreements; and

  • fulfill other legitimate operational purposes.

Retention periods may vary based on:

  • the type of information;

  • the applicable program;

  • the Participating Care Organization;

  • contractual requirements;

  • legal obligations; and

  • operational needs.

We retain check-in recordings, transcripts, and AI-generated content to provide your account history and related app features. Retention may also reflect applicable legal obligations and care-organization requirements.

When information is no longer reasonably required, we may delete, aggregate, anonymize, or de-identify it, subject to applicable legal and contractual requirements.

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12. YOUR PRIVACY CHOICES AND RIGHTS

Depending on where you live and applicable law, you may have rights concerning your personal information.

These rights may include the ability to:

  • request access to personal information;

  • request correction of inaccurate information;

  • request deletion of certain information;

  • request restriction of certain processing;

  • withdraw consent where processing is based on consent;

  • obtain information regarding certain disclosures;

  • opt out of certain communications; and

  • exercise other rights provided by applicable law.

You may be able to update certain account information directly through the Services.

Privacy requests may be submitted to:

support@getaware.ai

You may contact support@getaware.ai to withdraw consent to future third-party AI processing or request deletion of AI-interaction information or your account. Withdrawal applies to future processing and does not automatically delete previously retained information. Deletion requests are handled subject to applicable legal and care-organization retention requirements.

We may take reasonable steps to verify your identity before completing a request.

If Aware processes information in connection with a Participating Care Organization, we may coordinate with or refer your request to that organization where appropriate.

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13. COMMUNICATION PREFERENCES

Aware may communicate with users through:

  • email;

  • SMS;

  • push notifications;

  • in-app notifications;

  • telephone;

  • web notifications; and

  • other supported communication methods.

You may unsubscribe from promotional emails using the unsubscribe instructions included in those communications.

Even if you opt out of promotional communications, we may continue to send transactional, administrative, security, account-related, or other non-promotional communications where appropriate.

SMS preferences are managed separately for each SMS program.

You may opt out of recurring SMS notifications by replying STOP to the number that sent the message or through available account settings.

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14. CHILDREN’S PRIVACY

The Services are generally intended for adults unless a particular Aware service or Participating Care Organization permits use by minors with appropriate authorization.

Aware does not knowingly collect personal information directly from children under 13 without legally sufficient parental, guardian, or other authorization.

If you believe a child has provided personal information to Aware without appropriate authorization, contact us at:

support@getaware.ai

We will review the request and take appropriate action consistent with applicable law.

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15. THIRD-PARTY SERVICES AND RESOURCES

Aware may provide links or connections to third-party:

  • websites;

  • healthcare providers;

  • care resources;

  • benefits programs;

  • community organizations;

  • applications;

  • educational resources; and

  • other services.

Third parties operate under their own terms and privacy practices.

This Privacy Policy does not govern information you provide directly to an independent third party.

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16. INTERNATIONAL USERS

Aware is based in the United States.

If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other jurisdictions in which our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws in your country.

Where required by applicable law, Aware will use appropriate safeguards for international data transfers.

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17. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional rights under applicable privacy laws.

Depending on your state and the circumstances, those rights may include the ability to:

  • know what categories of personal information we collect;

  • access personal information;

  • request correction;

  • request deletion;

  • request a portable copy of certain information;

  • obtain information regarding certain disclosures;

  • withdraw consent for certain processing;

  • opt out of certain types of processing; and

  • appeal certain privacy-request decisions.

Aware will honor verified privacy requests where required by applicable law.

Aware will not unlawfully discriminate against users for exercising legally protected privacy rights.

Requests may be submitted to:

support@getaware.ai

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18. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable California privacy laws.

Depending on applicable law and exemptions, these rights may include the ability to:

  • know the categories of personal information collected;

  • know the purposes for which personal information is used;

  • know categories of recipients to whom personal information is disclosed;

  • request access to personal information;

  • request correction of inaccurate personal information;

  • request deletion of certain personal information; and

  • exercise other rights available under California law.

Aware does not unlawfully discriminate against California residents for exercising legally protected privacy rights.

California privacy requests may be submitted to:

support@getaware.ai

or by mail to:

Aware.ai, Inc.
222 Delaware Avenue, Suite 1040
Wilmington, DE 19801
Attn: Privacy Request

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19. CHANGES TO THIS PRIVACY POLICY

Aware may update this Privacy Policy from time to time as our Services, practices, technologies, or applicable laws change.

When this Privacy Policy is updated, we will revise the “Last Updated” date above.

Where required by law, we may provide additional notice of material changes through the Services, email, or another appropriate method.

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20. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or Aware’s handling of personal information, contact us at:

Aware.ai, Inc.
222 Delaware Avenue, Suite 1040
Wilmington, DE 19801

Email: support@getaware.ai
Website: https://www.getaware.ai

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